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Eltonjohn.world backs artists against AI

By ej.w editors

This week you may notice a special banner emblazoned across eltonjohn.world

We have joined forces with a growing army of British artists campaigning for the UK Government to reconsider legislation which could make it easier for tech companies to produce content in the style of established acts – but without their consent.

Many newspapers online and in print have embraced the campaign banner, and eltonjohn.world believes it should stand firm with more than 1,000 artists like Kate Bush, Damon Albarn, and Hans Zimmer of The Lion King fame, criticising Artificial Intelligence (AI) and it’s encroachment on copyright and artists livelihoods.

Elton John and Paul McCartney have separately rubbished government proposals on AI.

Artists are banding together to release a “silent” album titled Is This What We Want?, which features recordings of empty studios.

The album overshadows Elton and Brandi Carlisle’s impending album release Who Believes In Angels?, but the title might easily apply to campaigners fighting AI in the “Make It Fair” campaign.

Eltonjohn.world last December declared its own fight against manufactured news in the guise of Fake News related to Elton, and today the website goes further to declare it does not accept and never has accepted content which is written with the assistance of Artificial Intelligence.

On sister site radioeltonjohn.world host George Matlock highlighted the risks of AI in two shows, discussing the risks with Elton guitarist Caleb Quaye in January 2024, and even duping Elton manager Ray Williams into believing in June 2024 that he was listening to two Elton tracks when they were AI generated – to alert how convincing the threat is.

Eltonjohn.world and radioeltonjohn.world today declare:

* We will not knowingly accept AI-generated content for our websites
* We will continue our fight against Fake Elton News
* We back the Make It Fair campaign to support artists against AI

Please join us in protecting ethical music journalism.

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