Smokey Robinson wants to use Twitter and Facebook to help solve some of the world’s problems, such as the lack of water and food in developing countries.
His “Smoke Alarm” system should be “far more effective” than organising a telethon or charity concert because it is so much faster than physically getting artists together to raise awareness, claims the singer.
“In this digital age we have the tools to level the playing field for those in need, so I’m calling on my friends and fans to lend their voices to mine, so we can collectively give voice to those who have none.”
The performer and his celebrity friends–including Elton–are linking together to spread the word to hundreds of millions of people quickly when their help is needed.
CNN reports that the idea is simple. When an urgent need is identified, Robinson will send out a “Smoke Alarm” tweet that will be retweeted to the millions of Twitter followers of the celebrities who join his “Cause Swarm” group.
The alarm will be sounded no more than three times year for “shovel ready” projects, according to David Clark, who created the “Cause Swarm” Idea.
“The most effective way to defeat an opponent is to overwhelm or swarm them,” he says.