The people have spoken. After launching a one-week, limited edition flavor to mark Sir Eltons first trip to Vermont and to raise money for his AIDS philanthropy, Ben & Jerrys has heard enough. Fans of Eltons music and Ben & Jerrys ice cream literally sent hundreds of supportive e-mails and many more phone calls to Ben & Jerrys Vermont headquarters requesting the return of the popular flavour.
Its been one of the most amazing things, declared co-founder Jerry Greenfield. Weve seen fans whove been excited before about a flavour and cool partnerships, but this has been something else.
The company had produced a custom flavour consisting of a symphony of chocolate ice cream, peanut butter cookie dough, butter brickle and white chocolate chunks. And the name — Goodbye Yellow Brickle Road is a play on one of Eltons most popular song titles.
“I am so grateful to Ben & Jerrys for their commitment to the fight against HIV/AIDS and for extending the Goodbye Yellow Brickle Road ice cream flavour to a national audience,” says Elton. “A portion of the proceeds generated from this project will help support the life-saving work of the EJAF.
The partnership between the charity and ice cream business will focus on enhancing awareness of EJAFs work, including cross promotion and a membership drive for EJAF. The Goodbye Yellow Brickle Road flavor will be available in a limited-batch on shelves of leading retailers from mid-May through summer 2009. The treat is currently available in Ben & Jerrys Scoop Shops nationwide, trumpeting another pun of one of Eltons famous songs, claiming The Batch Is Back!