A global collective of musicians and tech giants have teamed up for “I’m Gonna Be Your Friend,” a campaign to help Save The Children fight the famine in East Africa.
Right now, East Africa is being hit by a massive famine and humanitarian crisis. Save the Children is striving to raise money and awareness for its philanthropic work.
The organisation put together a short video, directed by Kevin MacDonald (The Last King of Scotland) depicting the situation. The video is set to Bob Marley‘s song High Tide or Low Tide, which features the lyric “I’m gonna be your friend.” The song is being sold on iTunes with all proceeds going to Save The Children.
The campaign and crisis have attracted some huge players. The team estimates its advocates have a collective reach of more than 1 billion people. Elton, U2, Muhammad Ali, Jennifer Lopez, Robert Plant, and Justin Bieber are some of the notables who have pledged to help promote the video and charity song through their networks.
Tech giants are also onboard. Facebook, iTunes, Yahoo, YouTube, MSN and AOL UK have also pledged their support. For example, Facebook is facilitating an advertising campaign and Yahoo is featuring the campaign on each of its global homepages today.
The song and film can be downloaded through iTunes, from I’m Gonna Be Your Friend, or via Bob Marley‘s Facebook page, which will also offer click-through links to donate directly to Save the Children.