Bell Media has announced that it will celebrate fashion and philanthropy as the official media sponsor and broadcaster of the 25th anniversary of MAC Viva Glam Fashion Cares, being held this Sunday, Sept. 9, in Toronto. In its final year, this spectacular event benefitting the AIDS Committee of Toronto and Elton John AIDS Foundation, features performances by the likes of the Rocket Man, Scissor Sisters, Janelle Monáe, and Shawn Desman.
What’s more, on World AIDS Day, Saturday, December 1 at 8 p.m. ET, MAC Viva Glam Fashion Cares honorary board member and FTC host Jeanne Beker chronicles the evolution of this important event, from its inception to present day in the Original Special FASHION CARES 25: A NIGHT OF STYLE AND STARS.
Airing on E! and FashionTelevisionChannel (FTC), and to be filmed at Sunday night’s Fashion Cares gala, the special includes a 25-year retrospective of the event’s show-stopping and memorable moments along with interviews with stars and designers, A-list performances, and exclusive backstage access into the social event of the season.