Columbiahouse.com, the online division of The Columbia House Company, has announced a multi-faceted promotional partnership with Elton John. The partnership will be built around Elton’s Greatest Hits – Live concerts.
The agreement includes several promotional events, unique Web content and some merchandising offers such as 1,000 preferred-seating tickets for Columbiahouse.com members, several sweepstakes and the opportunity to win a trip to New York to see the concert and meet Elton John, as well as the opportunity to win a Baby Grand piano signed by Elton John.
The company will also make exclusive web content including never-before-released Elton John downloadable tracks, streaming videos and interviews, and backstage footage from the concert available.
“Columbiahouse.com is one of the largest entertainment commerce sites on the Web and a tremendous platform to promote this once-in-a-lifetime event. Columbia House members have always been among Elton’s most passionate fans and we are thrilled to be able to provide them with unique access to this special event,” said Frank Presland, Elton’s manager.