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The Hard Rock Cafe blog reports that Alan Aldridge has passed away.

The report says that while the 73-year-old was best known for his work with legends like the Beatles and the Who, he ”was also the creator of the iconic Hard Rock Cafe logo and as such a member of the Hard Rock family.
”Mr. Aldridge was hired by Hard Rock‘s founders to design t-shirts for a local football team sponsored by the original London cafe. The shirts and logo, much like their designer, became a cultural phenomenon.”
The illustrator and graphic designer is also famous for designing the cover of 1975’s Captain Fantastic and the Brown Dirt Cowboy album. In 2009, his book The Man With Kaleidoscope Eyes: The Art of Alan Aldridge was published in the U.S. after an exhibition of the same name at the Design Museum in London.

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