Yamaha has launched its own in-house label in the States and is offering artists a 50% share of recorded music revenue and a chance to be featured in the company’s ads.
The label, Yamaha Entertainment Group, is a part of Yamaha Corp. of America and was born out of the instrument manufacturers two-decade relationship with Elton.
British rock band and Rocket Entertainment Group act Leogun is the first signing to the recorded music arm.
“We started with artist endorsements using Elton 18 years ago, and our relationships with artists have continued to evolve,” Yamaha head of artist relations and founder of Yamaha Entertainment Group Chris Gero told Billboard. “We liked this act because it’s exceptional and served as a good way to represent an exceptional product.”
Despite challenging times for recorded music, Gero added, It’s actually the best time to be seen or heard. It’s very natural for us to step in as a global music company and say, ‘This is why this artist is important.’
Elton has been close to the company since it began making signature pianos in his name. Leogun has been affiliated with his management company, Rocket Entertainment Group, and Yamaha’s production arm will help with the singer’s Vegas show, The Million Dollar Piano, and its forthcoming documentary DVD.