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BREAKING NOW: Elton And His Partner Plan Toronto Store Appearance to Promote Their New Charity Project
Posted by editor_usa

Tuesday 14
August 2012 @ 16:11
– GMT

Holt Renfrew, Sir Elton, David Furnish and NEST Fragrances have partnered to create a unique limited edition candle to benefit the life-saving work of the Elton John AIDS Foundation. To celebrate the launch, Holt Renfrew is proud to announce that Elton and David will make a public appearance at Bloor Street on Saturday, September 8, at 11:30 a.m.

The scented candles, created exclusively for Holt Renfrew, are available in two scents – Jardin de Fleurs, a beautiful floral blend, and L’Orangerie, a citrus-based fragrance – the three-wick candles are packaged in white or orange glass vessels. A portion of proceeds from sales of the $50 candles will support the EJAF.

Holt Renfrew‘s goal is to raise $100,000 for the life-saving work of the organisation, which is observing its 20th anniversary this year. Since its inception in 1992, the Elton John AIDS Foundation has raised more than $275 million for HIV prevention, stigma reduction, treatment, care and service programs in 55 countries worldwide.

The candles will be available through the Holt Renfrew Web site on August 24 and in the company’s stores across Canada September 8.

“David and I were thrilled when Holt Renfrew invited the Elton John AIDS Foundation to participate in their growing charitable initiative program, which connects customers to charities through fashion and builds awareness for great causes,” said Elton. 

“Partnerships like this really do make a difference and help bring important messages – like ours – to the general public,” remarked David.  “The $50 price point is great, because it allows people to make a tangible difference for a reasonable cost.  We are very proud of the end result.”

Holt Renfrew is very proud to partner with Elton John, David Furnish and NEST Fragrances on this exceptional candle, in support of this exceptional cause,”  says Alexandra Weston, Holt Renfrew‘s Director, Brand Strategy.

“Sir Elton John and I have been working together for many years to create beautiful scented candles, which he adores, to raise funds in support of the critically important work being done by the Elton John AIDS Foundation,” states Laura Slatkin, NEST Fragrances founder and CEO.  “I am extremely proud of my latest collaboration with Sir Elton and David Furnish – particularly in the year in which the foundation celebrates its 20th anniversary – and I applaud Holt Renfrew for their efforts in bringing awareness to and raising money for such a tremendously worthwhile cause.”

 

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