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Another Milestone For One of Elton’s Musicals
Posted by editor_usa

Friday 4
February 2011 @ 17:19

Disney’s The Lion King continues to reign across North America with a sold-out four-week premiere engagement in Durham, NC which concluded on Sunday, January 30. The engagement, which was heralded by the News and Observer as, “a prime example of what musical theater can and should be,” grossed over $5.4 million at the box office and entertained more than 81,000 patrons during 32 performances at the Durham Performing Arts Center.

It is estimated that THE LION KING generated a $16.2 million economic benefit to The Triangle from travel, hotels, restaurants, parking and other businesses patronized by both theatergoers and production staff. This figure is based upon a Touring Broadway League report which states that on average, Broadway tours contribute to the local metropolitan area’s economy an economic impact of three times the gross ticket sales.

“Our mission is to present unique, one-of-a-kind events and there is no show that better fits that vision than THE LION KING,” said Bob Klaus, General Manager of DPAC.” “We believe in great live entertainment experiences and Triangle audiences were amazed with the magic and power of THE LION KING”.

“We are so proud to have shared the experience of this groundbreaking production with audiences in Durham, and to have entertained so many first-time and regular theatergoers,” said Jack Eldon, Vice President, Domestic Touring, Disney Theatrical Productions. “It is incredible to reflect that in our eighth year of touring this theatrical phenomenon, we are still doing huge business at the box office while visiting new cities throughout North America. We are looking forward to continued success in the coming years.”

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