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A Loss for Music and Television
Posted by editor_usa

Friday 28
August 2009 @ 15:33
– GMT

A co-founder of Mercury Records and longtime MCA Vice President and agent died Tuesday after a long illness.

Berle Adams also was known for being the sole distributor of TV’s Emmy Awards to over 100 countries for 24 years.

The Chicago native started his career while in high school, booking swing bands.

In 1945, Adams helped form Mercury. Five years later, he was hired by Lew Wasserman as an MCA employee, remaining there for over two decades.

During the sixties, Adams represented Jack Benny and Alfred Hitchcock, among others.

While at MCA, Berle’s responsibilies included packaging new TV shows and establishing the music company’s Uni Records, signing Elton, Olivia Newton-John and the Who.

After MCA, the talent agent established William Morris Agency‘s sports division.

Adams and his wife, Lucy, were active in cancer research before she died of the illness in 1990.

In the nineties, the Beverly Hills resident completed his autobiography, A Sucker for Talent, From Cocktail Lounges to MCA: 50 Years As Agent, Manager, and Executive.

The 92-year-old is survived by a son and daughter, four grandchildren and seven great-grandchildren.

Services will be held on Sunday.

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